Cultural Knowledge

Many of the most important rules are unwritten. They are obvious to the insider, but hidden to all others. Things like how to socialize, dress code, relationships and how to communicate are all very important.

Therefore understanding cultural etiquette is a keystone for successful intercultural communication.

Knowing how to properly present a business card and who receives one first can set the stage for a productive business interaction.

Successful intercultural communication requires basic understanding of cultural mores and adapting business communication style to them as much as possible.
Study the culture of business associates and know what is considered rude to avoid unintentional gaffes.

For example, in India it is an insult to go into people’s homes or religious place while keeping your shoes on.
These classical mistakes are also covered, explained and discussed by us.