“No one would talk much in society if they knew how often they misunderstood others.” – Johann Wolfgang Von Goethe
Many of the problems that occur in an organization are the direct result of people failing to communicate. It leads to confusion and can cause a good plan to fail. Communication is the exchange and flow of information and ideas from one person to another. It involves a sender transmitting an idea to a receiver. Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit.
When communicating across cultures this process becomes even more complicated. Studying the cross-cultural communication process is therefore highly important. Without the knowledge and the skills to communicate well across cultures important contracts may be lost, deals missed, working in inter-cultural (virtual) teams may prove to be difficult.
As good communication is such a vital part which helps one to not just survive but thrive in the foreign culture we spend a major part of our training on cross-cultural communication.